The MyBuick iOS app was build to reach consumers on a personal level. Placing the motto at the heart of Buick’s brand - “It’s your kind of luxury” - at the centre of our design, we created an experience that enabled the user to explore the company’s product line through the lens of their own lifestyle needs and preferences.
The iPad app was deployed at the Rogers cup in both Montreal and Toronto. It was a component of a Buick promotion. Sets of questions would change daily for each of the 11 days of the tournament. Visitors would receive a type of chocolate specific to the answers they gave. Answers were tracked, and the data was presented to Buick for analysis of potential customers'
To promote the app, players were given the app to use while on their way to site.